Smarter.email marketing
a one-stop shop for IT outsourcingAccording to research, email offers the highest return-on-investment
of all marketing vehicles. It is the marketer's challenge on how to
utilize email's full potential in marketing.
How to identify an open door and be able to walk right through it?
GSA Opens the Door
The average business user is reported to have spent 70% of his time online interacting
with an estimate of 300 email per week. That's full attention guaranteed, at a 100% open rate (compared to that of bulk mail's 1-3%).
It has created a unique platform through which marketing messages can be added to every email sent out from your company, transforming it into Intelligent Email™. On your side - a simple and intuitive user interface enables authorized personnel to easily manage various aspects throughout the process.
Intelligent Email™
Every time an employee sends out an email to a client, colleague or a friend, a set of targeted and relevant messaging is added to it. While reading his email, the recipient is introduced to Banner ads, Text ads and direct links to your website, product or a landing page. Your very own media channel!
How does it work?
Each outgoing email is routed through the Impactia Messaging server, which applies
the appropriate enrichment template. As mail recipients receive the enriched emails,
they click through to related web pages as defined in the templates. Each click-through
is recorded by Analytics, allowing detailed reports to be drawn in real-time,
showing user interest. Various templates are dynamically applied, with each email being
enriched differently according to segmentation rules.
How is this better than the old fashioned way
Using Outlook templates?
Companies have been struggling forever trying to enforce static uniform email templates
and signature.
This takes the burden off the individual email user and places a powerful tool in the hands of company's marketing people. Outbound email should, and will be, handled like any other form of media.
Outgoing messages are changed dynamically, according to real-time feedback on exposure and click-through results.
Main Features
- Create & send an unlimited number of emails.
- Real-time tracking information.
- Wide range of statistical tools for real-time monitoring & campaign management.
- Seamless integration with CRM, ERP and Active Directory systems.
Key Benefits
Increased Sales
through improved product awareness and higher traffic.
Focused Message Delivery
through targeted segmentation based on sender, recipient CRM profile, geography, domain, language and more.
Vast Customer and Market Insight
via click-through analytics and per-user data reports.
Enhanced Corporate Image
through branding in all corporate communications.
Compliance and Consistency
through uniform signature blocks and disclaimer footers.
Bottom Line
Intelligent Email™ is about making more money, period.
Intelligent Email™ empowers marketing departments to turn corporate
outgoing email traffic into a powerful, segmented and interactive marketing platform.
Every outgoing email becomes a sales opportunity,
with content that is linked back to the corporate web site.
The result: Improved corporate branding, increased web traffic, effective sales lead
generation and legal compliance and standardization.